The Story Of Viper London
Viper London was created in 2005 by John Fried.
In the beginning, stock was stored in John's attic and packed at the
kitchen table. Hell Bunny was our first major supplier. We loved what
their French designer, Stephanie, was creating - ranges that caught
the mood of the moment and sold like crazy.
The vision of the Viper London brand has always been to stock clothing
influenced by music, British youth culture, vintage and leading edge
design. Past, present and future fused into a focused range of
clothing and shoes.
By 2007, the attic and table combo was outgrown, so premises were
found in Finchley, London. The next step was taking on Adam as a part
time general assistant. He was the fastest worker John had ever
In 2009 Thai joined the Viper team and proved himself a natural at
buying, styling and web design. He added the creative dimension the
company was missing. The team was nearly complete, but Viper London
needed someone to tell the world about the brand.
Thai’s sister, Loan, fitted the bill, being outgoing and enthusiastic,
with a bulging address book of contacts. She joined the business as
PR, and has done a marvelous job in spreading the word.
At the moment Viper London is bursting at the seams, and is looking to
move again to larger premises in order to expand the range. Watch this