Fao: Thai Nguyen
Tel: +44 (0) 208 361 3555
Mob: +44 (0) 7850 308173
Email: press@viperlondon.co.uk
25/10/11 Merc @ the Q Awards
Chris Martin accepting Coldplay's Best Act in the World Today award
Jessie J picking up her award for Best Video
Siouxsie Sioux accepts her Q Outstanding Contribution to Music award,
alongside friend Pam Hogg Merc Sales Team, Andrew Setten and
Andy Tompsett alongside Alexandra Scolding for Zalando
and photographer Andrew Childs Tinie Tempah accepting the Best Male award sponsored by Merc
Merc's Andrew Setten with Brian May from Queen
One of the WU LYF boys taking home a classic Merc Conrad jumper
Journalist Tom Bottomley with Bono and Noel Gallagher
Merc's Andrew Setten with Noel Gallagher and Tinie Tempah
Merc's Kirit Raja taking over the decks at the after party!
Snow Patrol accepting their Classic song award for Chasing Cars
Merc's Andy Tompsett with last years X Factor winner Matt Cardle
Photographs thanks to A P Childs 2011 ©
merc.com/mercblog
Recently added 21.09.2011
We are happy to announce that we will be taking on the new line, "Abby Dawn" by Avril Lavigne. Below are exclusive pics
from New York Fashion Week with the Abby Dawn range showing on the cat walk. Special guest appearence from the
Kardasian family and Kim's little sister Kylie Jenner models for the Abby Dawn line.
Recently added 06.09.2011
X-Factor Sentsation "Belle Amie"
In the image above we have the girl band first seen in X-Factor, "Belle Amie rocking Viper London 50's dresses
by Hell Bunny and are now making their debut single 'Girls Up'. The song is a well-crafted girl empowering song, with
a touch of R&B influence. The music video shows off each of the girls personalities that is Sophia, Rebecca and Esther.
Special Thanks & Credits to:
Girl Band: Belle Amie
Loan Nguyen - PR/Stylist
Peeks - Make up Assisstant
Bj aka Overloard X - Photograper
Check out their exclusive video below.....
Recently added 17.08.2011
New to Viper - Alpha Industries
In recent years, Alpha has taken its 50+ year old heritage and grown into an internationally recognized brand global for military inspired casual wear. Building on its superior and proven manufacturing and design abilities Alpha now produces jackets, shirts, pants and many other products worn by people worldwide along with their jeans, footwear and other hallmarks of American casual styles.
Alpha has remained true to its history by continuing to produce authentic military garments. But Alpha also has fulfilled the expectations of its global customer base by continually developing casual clothing that interprets its military heritage into products that people want because of their unsurpassed performance characteristics, design and quality.
Recently added 08.08.11
Worn By
About:
Worn By 101% from Worn By on Vimeo.
Director/Writer/Producer: Sarah Du CasseDirector of Photography: Sam Goldie
1st A.D: Will Jasper
Additional camera: Cassidy Burcher
Art Director/Wardrobe: Elin Evans
Editor: Charlie Moreton @ Work Post
Colourist: Luke Morrison @ The Mill
Starring: Laura Pye, Andy Hill, Rachael Fisher & Chris Ghussar.
Special thanks to Sane Communications and The Macbeth, Hoxton.
The Navajo Trend…
Summer weather is finally here, but for how long? With winter just around the corner, we're going to give you some tips... This winters trend we will be seeing alot of Navajo styles in both Menswear and Womens wear, the snowflake has been done for the past 2 years. If you want something fresh we recommend you look into it as it will bring bright, bold and warm colours for the coming chilly winter.
The Navajo style consist of chunky knitwear and can be warn with dark or bright coloured denim, chinos and finished off with desert boots or many different variations of the moccasins.
While we can’t (morally) encourage an outfit solely comprised of brightly colored patterns, any one of these pieces can be added to your daily wardrobe for an effortless hint of style and flair…
Womens influence
(Special thanks to vacantclothing.co.uk for the images supplied)
More Inspiration
For the home, a balanced juxtaposition of pattern and solid color is key; try mixing a brightly patterned throw or pillow set with
a cow hide rug for a chic Southwestern feel.
Weekend Offenders new collection packs a punch
With British boxing suffering some humiliating defeats with David Haye and Ricky Hatton piling on the pounds; the sport makes room for Billy Morgan, who brings a whole fresh chapter of raw talent to British boxing.
Not only that, but he has also dabbled in modelling and is fronting patriotic street-wear brand Weekend Offender. After being captain of England’s boxing team for many years with an impressive 55 wins under his belt, Billy has been signed by legendry boxing promoter Frank Warren and has been tipped as Britain’s one to watch.
Weekend Offender was set up in a small Welsh town outside of Cardiff. Starting life as a side project in 2004, the brand has since come a very long way with its focus on quality, design and functionality, a no-nonsense and certainly no air-kissing approach, they have always remained focused on exactly what they want from a clothing brand, and their own personal 48 hour lifestyle plays a huge part in the growth of the brand.
Weekend Offender’s Autumn/Winter 2011 collection has seen the brand progressing quickly into a whole new league. Featuring hooded wax jackets, fine knit polo’s and intricate details such as slick leather badging, wooden buttons and an iconic range of printed T-shirts celebrating British youth culture past and present.
Their carefree attitude is fast creating a cult community finally giving the youth of today something decent. For this reason, across the country in pubs, clubs, and on the terraces Weekend Offender has become a style statement for a swaggering generation.
Belen Rodriguez absolute star in the new Miss Sixty FW11-12 campaign www.misssixty.com!
After having seen her curves into the push-up Magic Denim last season, Belen Rodriguez is back to Miss Sixty for the new FW 11/12 campaign.
Sensual and provocative, the showgirl, posing like a diva, captures the lens of the famous photographer Ellen Von Unwerth in a series of shots with a high degree of femininity!
While waiting for the new commercial, enjoy the backstage video. The ‘behind the scenes’ of the campaign is very appealing, a stunning mix that captures the attention and in which Belen is ironic and sensual in true Miss Sixty style.
New Viper London Photoshoot AW11
Special Thanks & Credits to:
Thai Nguyen - Creative Director
Kojo Homiah - Shoot Co-ordinator
Loan Nguyen - PR/Stylist
Peeks - Make up Assisstant
Bj aka Overloard X - Photograper
Neil Ovenell - Male Model
Katie Johnson - Female Model
Ashish & Underground launch customise-it-yourself creepers
In 2001, Indian-born, London-based designer Ashish Gupta won the support of Joan Burstein at Browns whilst he was still studying fashion at Central St. Martins. A decade later and he is still well known for his witty designs, with celebrity fans including Beyonce, Paloma Faith and MIA. He launched a DIY graffiti shoe in collaboration with footwear brand Underground; the black leather creeper comes with studs, Tippex and instruction/inspiration manual and is right on trend with this season’s S&M/punkrock vibe (rumour has it that hip chick Alice Dellal has been sporting a pair).
History:
Established in the early 90’s Religion firmly rooted itself to early club culture; when music was chemically inspired and beliefs were publicly expressed on statement tees. Initially developed as a niche t-shirt range, Religion’s blend of anarchic graphics and commercial attributes has pushed the brand to the forefront of the fashion and media spotlight. It’s ‘no fear policy’ of experimenting with design techniques, washes and trends has given the brand its diverse appeal; distressed garments with a rock star edge.
Religion is devoted to the pursuit of individual style; lyrical quotes, musical muses and British heritage has always been a heavy influence behind every collection. Inspiration from London’s east end and international street culture has been integral in shaping the brand’s much loved signature.
Religion’s innovative design strategy has made it a must have for fashion fanatics, creating a huge celebrity following from Agyness Deyn, Girls Aloud, Kate Moss, Paris Hilton and Kylie Minogue.
In the past Religion has collaborated with Smiley, DC Comics and Warner Bros as well as major clubs and DJs across Europe including Space, Ministry of Sound and Ibiza Rocks.
Jack & Jones Vintage
About Jack & Jones Vintage:
Premium Vintage is a convenient alternative to those who admire vintage clothing but prefer a modern twist; typically the casual jeans guy between 25 and 40. Wearing vintage ensures that your look will always be original and it expresses your individuality. Our Vintage jeans are distressed; treated to give them that second-hand, worn look that you crave. The fabric is soft and the shirts include flannel and classic Oxford button-downs.
Funny must see vids from Jack & Jones
New Brand on Viper 22.03.2011
Ifuku Clothing, pronounced " EEE | FOO | KOO"
Quick thoughts on this brand, first of all very eye catching with the bright bold colours and with the usage of contrast.
Once you get your hands on one of these T-shirts you will notice all the little details and hard work to make it what it is.
Imagine four geezers, three of them wearing a superdry tee and the other wearing an Ifuku tee, you are going to be
the most likey geez to be talked about.
Ifuku have gone from strength to strength with great winners every season, and lets hope those designers dont slack off
as we continue to watch them grow :) One last shout out..." EEE FOO KOO " Sorry had to do it, just cant help myself LOL
Viper now stocking "Weekend Offender"
History
Born in the mid noughties Weekend Offender is fast becoming one of the UKs most exciting urban fashion labels.
Its a label with attitude taking its influences from music, film, fun and a range of subcultures, such as terrace casuals and
the acid house scene. Original, inspirational and often controversial Weekend Offender
is a bright new light in an increasingly bland corporate market.
Mike Skinner, Carl Cox, Nic Fanciulli, Louis Osbourne and Goldielocks, to name a few are all championing the brand,
and the T's have been spotted on the backs of the DJ's and clubbers all summer long in Eivissa hottest venues and UK clubs and festivals.
Addict Clothing and footwear coming soon...
Chris Law interview [ Addict footwear designer ]
Viper goes to Berlin
ABSOLUTE BREAD & BUTTER Review Movie Final Cut from BREAD & butter on Vimeo.
Iggy Pop, Little Iggy and Underground Boots
Take a look at Underground Purple suede Blitz Boots in the latest Iggy Pop advert!!
View the advert "here"
Hell bunny 2011 Spring/Summer Fashion Shoot
Viper London's Photoshoot - Behind the Scenes 05/10
Special Thanks & Credits to:
Overlord X - Photographer ( Mo-am.com)
Loan Nguyen - Stylist / PR / Model (Mo-am.com)
Matt - Model
Lola - Model
Grace - Model
Make Your Mark With Hell Bunny
One of the most impressive things about Hell Bunny clothing is that it appeals to such a diverse range of people. The unique and stylish outfits have found a natural home among those who dress in goth or steampunk fashions, while hipsters and trendy bohemians are also right on trend in these flamboyant gowns.
It is not surprising that this one-of-a-kind brand has received so much attention from the young and trendy. Its clothing range goes from the dark, rich and complex designs of goth-wear to the happy, bright, polka-dot style of the 1950s. Colours range from white and hot pink to floral. The prom-style dress Hell Bunny is famed for is available at Viper London in a number of variations, including puffy sleeves and halterneck and bandeau styles.
Hell Bunny has been successful in taking advantage of the popularity of the 1950’s cinched-waist trend, and with good reason. Wearing a tie around the waist is an incredibly flattering style for women, especially those lucky enough to have an hourglass figure. If you want to show your assets off, what better way than tightening your clothes around your smallest feature - your waist - while showcasing your bust in a pretty and tasteful v-neck?
The Hell Bunny dresses at Viper London mostly feature the eccentric and unique style for which the brand is famous, with busy, cute and whimsical prints which can be dressed down with simple tights and shoes. But don't be afraid to boost the drama of the dress with wacky accessories and make-up. If anything, an oversized bow in your hair, some bold cosmetics and stylish tights and shoes complete the look.
While choosing for such an outgoing style is great for parties and clubbing with friends, don't write off the brand when you are shopping for a more subdued or elegant outfit. The nautical-style frocks are more understated and pretty, while there are also some beautiful black gowns on offer that you could get away with at almost any event.
There are a lot of styles to see, so be sure to browse through our Hell Bunny collection to find the one that is right for you.
© 2010 Viper London
